Learning some effective article marketing strategies should be a part of any online marketing campaign. The basis of any solid article marketing strategy is solid keyword research. There are numerous tools available to help you with this, but your first stop should be the free Google keyword tool. The Google keyword tool will give you dozens, if not hundreds, of long and short tail keyword ideas. Write a unique article based on your keyword research, because the results that the keyword tool returns are based on what people are actually searching for.
The latest Google updates, Penguin and Panda, kicked many marketers in the ass and had a rather significant negative impact on most of he article marketing directories.The directories that suffered most were the article directories that were notorious for poor quality content and unreadable spun content. That’s why you should aim for the higher quality, top level article directories. Many people believe that article marketing is just a big waste of time…untrue. If you are building an online business, chances are that you have a website or blog to promote your business online. You need content for that site. You also need backlinks to help promote that site. And at this point, and as far forward as I can see…backlinks will still rules page rank.
You need to construct your articles in a way that you engage your reader and lead them to the bottom of the page where your personal information and suggestions are. Your resource box or author bio section will urge the reader to visit a related post on your website or blog where the reader can gather additional information or purchase your product. The great thing about article marketing is that it serves several purposes. In addition to providing your reader with valuable information and suggestions, it also will create backlinks to your website. Backlinks are one of the key elements in the Google scoring system which ranks the relevance of websites. Creating quality backlinks is critical in establishing your website as an authority site in the eyes of the search engines. The better your article, the more likely it will be read, and someone will be curious enough about what you have to say and click the link back over to your website.. A really great article will stand on its own, and if you can get the article itself ranked, you are in a terrific position to drive some traffic back to your website, it will be a little harder to do today but not impossible.
More Top Article Marketing Tips
Your first assignment is to submit your article to Ezinearticles. Every article is reviewed for content and quality of writing. Don’t let that scare you. You do not need to be a prize winning author, but basic rules of English should be applied. They’ve always held a higher standard and respect among the directories and search engines because of this approval procedure, but expect op to 5 days for final approval. Wait while your article is being reviewed, and do not post or publish it elsewhere until it is approved by Ezinearticles as they will not approve duplicate content. They also like good quality, informative material with great grammar and punctuation. Your article must not be one long advertisement for you or your business, they will not approve it. Your article needs to be constructed so that it provides information, offers an opinion or solves a problem. You could write a story about how you found a solution to a problem that you are sure others have experienced. Make it engaging. Become the expert!
Use Your Resource Box To Direct The Reader To Take Action
The last paragraph or two in the article is the area where you will add your links back to your primary (money) site. This can be in the traditional “about the author” format, or it can be disguised to read as just additional article info. The resource box is the only area of the article which may contain links. Spend a little bit of time on some of the article directories and you will see how both of these methods are being used. In either case, you want keyword based links pointing back to relevant content on your own site – and that is generally to some type of a lead capture page.
Almost Secret Article Marketing Tips
After your article is approved and published by EzineArticles, you will want to build backlinks to THAT article, to help it be recognized by the search engines. Every piece of content you produce and publish, should also be “linked out” and promoted. In essence, think of it this way, you backlink your backlinks.
There are tons of very useful tools to simplify your article marketing efforts. Here are the Two that I rely on daily; The Best Spinner and Article Marketing Robot. These tools will become your best friend if you are serious about article marketing.